People First Bank is one of Australia’s leading customer-owned banks. With more than 750,000 customers, over $25 billion in assets and 2,100 employees, it is building a stronger, sustainable alternative to the major banks – one that puts people, communities and the environment first.
A proud history of fairness
The bank’s roots stretch back to 1875, when the Toowoomba Permanent Benefit Building and Investment Society was created to help local people buy homes when traditional banks would not. In South Australia, the Savings and Loans Society was formed in 1949 to give public service members access to affordable financial services.
Across the decades, these institutions grew and evolved – becoming Heritage Bank and People’s Choice Credit Union – before coming together in 2023 to form People First Bank. The name reflects a longstanding commitment: fair, inclusive and community-focused banking.
Trusted by customers
Today, People First Bank stands out as one of the most trusted banks in the country. Its net promoter score sits well above the industry average, showing that customers recognise and value the difference of a bank that is genuinely centred on their needs.
Purpose that delivers positive change
People First Bank demonstrates its purpose through independent recognition and concrete action:
- Certified B Corp: one of fewer than 60 banks worldwide to meet this global standard for social and environmental impact.
- Carbon Neutral: certified under the Australian Government’s Climate Active program since 2020–21.
- Innovate Reconciliation Action Plan: delivering on its commitment to reconciliation and stronger relationships with First Nations people.
- Employer of Choice: recognised by the Australian Business Awards for building a supportive and inclusive workplace.
Stronger communities together
Community remains at the heart of People First Bank. Its Foundation has provided over $1 million in funding to charities since 2020, while its long-running Community Lottery has raised more than $23 million for local schools, clubs and charities over 40 years.
Employees are encouraged to play their part too. Through the Good Squad program, staff contributed more than 2,000 volunteer hours in 2025 alone. The bank also supports events and initiatives that bring people together, such as the Toowoomba Carnival of Flowers and Toowoomba Royal Show and Food on the Table, which provides meals for South Australians struggling to afford food.
With deep roots and a clear focus on the future, People First Bank is combining the strength of a national institution with the values of a customer-owned bank. Its ambition is to be trusted, human, digitally enabled and deeply connected to the communities it serves.
For People First Bank, banking is about delivering positive change: today, tomorrow and for generations to come.
