In a travel industry dominated by large franchises and corporate networks, the Australian Travel Agents Co-operative (ATAC) offers an alternative: a member-owned buying group that puts independence, shared profits and transparency at its core.
For more than 35 years, ATAC has operated as what it describes as the only true co-operative buying group in the Australian travel industry, a model that is reflected in its structure, governance and financial returns. Owned entirely by its members, independent travel agencies across the country, ATAC delivers shared financial benefits and genuine influence in decision-making, with each member holding voting rights and receiving annual dividends.
ATAC’s lean structure means more money flows back to members. Its small, efficient head office avoids unnecessary overheads, while the group’s collective buying power has helped secure strong override deals and preferred partnerships with more than 48 travel suppliers, from household names to boutique operators. Members receive regular override payments and access to a robust online portal, ATAC 360, to streamline operations and reduce costs in areas like HR and insurance.
With a focus on collaboration rather than conformity, ATAC empowers its members to grow on their own terms. Whether you’re a niche operator or a high-street agency, the co-operative structure supports independence while fostering community. Conferences, strategic workshops and regular member engagement ensure the group evolves to meet today’s travel landscape.
For agencies seeking a transparent, supportive and financially rewarding alternative to traditional buying groups, ATAC offers a model where every member has a stake and a say in the future.
